A print-campaign aimed at distinguishing Lego from other construction toys with its unique strengths and properties!


Using the handle #OnlyLego, users share their childhood experiences and stories on Twitter or Facebook. For every story shared, Lego sets aside one brick for charity, eventually donating complete sets to partnered orphanages. This way, the campaign not only markets, but donates - helping create a family-friendly, wholesome image for Lego.

Webdesign and all work are Copyright © Ryan Ho 2015