Helping brands sprint in a world that runs.
I'm Ryan! A largely self-taught creative strategist with a focus on tech innovation and service / experience design. I've done two years in the military, one Masters in Advertising and have been fortunate enough to pick up seven D&AD pencils for my work along the way! Now I help drive innovation and creative thinking at the illustrious Adam&EveDDB in London. I also follow videogames quite religiously and do a bit of drone photography where it isn't outlawed.
It's no secret — there's a new world order in place, and it stops for no man. We live in a time of unprecedented change; small brands scale tenfold overnight, and legendary ones fade quietly off the map. Brick-and-mortar businesses face a new reality, Instagram copies Snapchat, Amazon buys WholeFoods and advertising doesn't work like it used to. Surely we can point a finger in a general direction, but what's really going on and how do we navigate? Perhaps it's time for better answers.
The role of strategy is to ask why. Good strategy challenges assumptions, questions the focus-groups and digs deeper to find out what's really going on around us. What makes Earth's most unpredictable and illogical beings (you and me) tick?
It's not enough to point fingers and nod knowingly. Creative and design-thinking helps brands tackle their problems with smart, disruptive and different solutions. Good creative solutions see the world in a way others cannot.
Innovation isn't just another app or "integrated" campaign. It's a way of thinking that puts tech-savvy at the core of a brand to fundamentally change the way it moves. It's the great equaliser, helping small brands scale and large ones stay nimble.
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Leaps of logic.